Meet Our Team

Shelly Williams, Founder, Managing Director

Mrs Shelly Williams is a qualified Protocol and Etiquette Trainer, former director of the Barbados Tourism Authority, former Deputy Chairman of Caves of Barbados, shareholder of Williams Industries Inc. and wife of business magnate Ralph “Bizzy” Williams. She devotes much of her time to philanthropy, and educating young people.

Her life’s motto:
“I believe in turning my hobbies into viable businesses, that way it never feels like a job.”

Sofia Philips, Operations Manager

Mrs Phillips has been in the travel and aviation industry for over fifteen years. She now manages a team of twenty persons and is known to them as “our Diva” a nickname she acquired for her impeccable sense of style, and because she is always immaculately attired.

Her life’s Motto:
“Always lead by example”


Ms. Millar, a perfectionist at heart joined our team in 2014. She is a graduate of The University of the West Indies at Cave Hill with a BSc Degree in Accounting. Prior to her position at Platinum Services, she was employed for 10 years at Williams Industries Inc in the Accounts Department.

Her life’s Motto:
“Only the best is good enough”
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